Lower cost per lead after we moved SUU's aviation program to Meta lead ads. Lead quality held.
Hi, I'm Ethan.
I ran my first Facebook ads about ten years ago, while managing marketing for a helicopter flight school. The results came fast. Before long I was running ads for clients on the side, and later for an advertising agency, across SaaS, education, ecommerce, medical, aviation, entertainment, construction and housing.
Then Apple changed its privacy rules, and a lot of what worked stopped working. Many of my accounts struggled. I had to relearn ads from the ground up.
That's where the daily habit came from. When the ground can shift that fast, checking your ads once a month isn't enough. So I log into every account every business day, launch new tests every week, and check the results against the real business numbers every month.
That rhythm became the Ad Tempo System.
I didn't set this business up to be passive income. Running ad accounts is my day-to-day work, and I treat every client's ad dollar like it's my own. If I don't think we can improve on what you're doing, I'll tell you.
Over 9+ years and 1,000+ campaigns, that approach has generated more than $37 million in revenue for our clients. Some of them have been with us for seven years.
I won't settle for ads that just look busy.